Laser Shoot offers a unique clay pigeon shooting experience near the Sydney Harbour Bridge. They deliver tailored sessions for private, corporate and group events. By working with charter boats and local partners, they create memorable harbour-front activities for everyone.
We redesigned the Laser Shoot website and refreshed their brand identity. The site was updated to better represent their offering, highlight partner businesses and make it easier for visitors to enquire about events. The brand identity was modernised to reflect the harbour environment while keeping continuity with the existing logo mark.
We started with a brand review. We refined the existing mark and introduced a cooler colour palette inspired by the harbour. Orange accents were added to represent the clay targets. Negative space in the logo was adjusted to make the symbol clearer and more intentional.
The website was then rebuilt with a modern design that still reflected the natural, outdoors feel of the harbour location. Navigation was simplified so visitors could easily find information about private and corporate bookings. We also created dedicated sections to feature partner businesses, with a focus on their charter boat collaborators.
Content was planned to support a clear user journey. Information about the experience, booking options and partnerships was structured in a way that was simple to follow. Calls to action were included throughout the site to encourage enquiries.
Development was completed on WordPress, giving the Laser Shoot team the ability to manage and update content easily. The new site was designed to be mobile responsive and user-friendly across devices.
What we delivered:
Brand Review and Refresh
Logo Refinement and Updated Colour Palette
Modern Website Redesign
Content Structure and User Experience Planning
Dedicated Partner Sections
WordPress Development
Responsive Design
This project highlighted the value of aligning brand and website updates. By refining the identity and refreshing the digital design together, we created a consistent experience that reflects the business today while still keeping ties to its past.
