Love Always Baby Boutique is an Australian baby shop offering quality clothing and accessories. It connects with mums seeking comfort, care and simplicity. The brand needed a cohesive identity that felt warm, friendly and consistent across social media, packaging and the website.
We refreshed the Love Always Baby Boutique brand identity with updated colours, balanced typography and a cohesive logo system. The previous logo had uneven proportions and inconsistent colour use. The identity needed structure so the brand felt stable and recognisable across digital and print.
Alongside the logo suite, we designed a custom icon set for the website and Instagram highlights. The icons support the brand voice with clean lines, rounded shapes and soft simplicity that aligns with the boutique’s audience.
We began with a review of all logo variations in use. Colours, spacing and layout were inconsistent across platforms. The goal was to define a foundation that kept the softness of the original idea while improving balance and clarity.
Letter spacing, alignment and proportions were refined to create a stable and polished mark. The coral tone was corrected for consistency and contrast across backgrounds. We produced a full logo suite including primary, horizontal, stacked and monochrome versions.
The identity needed supporting visuals, not only a logo. We introduced a simplified colour system and created iconography that reflects the brand’s warm and approachable tone. Rounded corners, steady line weight and minimal shapes help the icons scale cleanly on mobile.
Both the logo and the icon system now give Love Always Baby Boutique a clear and cohesive identity ready for long-term use.
What we delivered:
Brand Identity Refresh
Refined Logo Suite
Updated Colour System
Balanced Typography
Custom Icon Set
Icons for Website and Instagram
Files for Web and Print
Clear identity systems strengthen brand trust. By refining the Love Always logo and creating a consistent icon set, the boutique now has visuals that feel steady and aligned across all platforms. The brand looks cohesive, recognisable and ready for growth.
