Love Always Baby Boutique is an Australian baby shop offering quality clothing and accessories at reasonable prices. The brand connects with mums in their 20s and 30s who value comfort, care, and simplicity.
We designed a collection of icons for use across the Love Always Baby Boutique website and Instagram highlights. The goal was to keep the visuals clean, friendly, and easy to recognise. Each icon needed to work well on digital platforms while keeping a consistent and approachable look.
We reviewed the client’s feedback and examples to understand what worked and what didn’t. Icons with thin lines or too many colours lacked visibility, so we focused on strength, clarity, and consistency.
The design choices were guided by three goals: simplicity, balance, and usability.
Regular line thickness for clear visibility
Rounded edges for a friendly and soft style
Simple shapes that scale well on web and mobile
A minimal colour palette that complements the brand
What we delivered:
Custom Icon Set for Website and Instagram
Consistent Line Weight and Rounded Style
Clean, Simple, and Scalable Design
Ready-to-Use Files for Digital Platforms
Simple and consistent icons improve recognition and trust. These designs give Love Always Baby Boutique a cohesive visual system that works across their website and social media.
